Polymarket signs exclusive licensing deal with MLS, the largest US soccer league

Polymarket, the leading decentralized information and prediction platform, announced today it has secured an exclusive licensing agreement with Major League Soccer (MLS), the fastest-growing and largest professional soccer league in the United States. This landmark deal provides Polymarket with the exclusive right to use official MLS trademarks, team names, logos, and data feeds for the creation of prediction markets related to the league’s matches, future outcomes, and organizational events.

The partnership is being hailed as a significant step toward the mainstream integration of prediction markets within the U.S. sports industry. MLS executives stated that the collaboration is strategically focused on engaging the league’s young, digitally native fanbase by offering new, innovative ways to participate in real-time event outcomes. This is the first time a major U.S. professional sports league has offered exclusive licensing rights to a prediction platform operating within the web3/decentralized finance sector.

For Polymarket, the agreement provides unparalleled legitimacy and removes regulatory ambiguity regarding the use of official league assets. Markets related to MLS games are expected to see a significant expansion in liquidity and user participation, allowing fans to trade on outcomes ranging from game winners and goal totals to major league awards and future expansion team locations. The financial terms of the multi-year deal were not immediately disclosed.

Source: Polymarket signs exclusive licensing deal with MLS, the largest US soccer league