MoonPay Inks 8-Figure Title Sponsorship Deal for Upcoming X Games League

MoonPay, a leading global Web3 infrastructure and payments platform, has finalized a landmark multi-year title sponsorship agreement with the newly established X Games League. Industry sources confirm the deal is valued in the high eight-figure range, positioning it as one of the largest financial commitments in the history of the extreme sports franchise.

The massive injection of capital will immediately elevate MoonPay to the premier naming partner status, resulting in the official renaming of the professional circuit to the ‘MoonPay X Games League.’ This branding will dominate all global broadcasts, physical venues, and digital properties associated with the league, effective immediately ahead of its inaugural season launch.

The partnership highlights MoonPay’s aggressive push to merge Web3 technology with mainstream consumer culture. Ivan Soto-Wright, CEO of MoonPay, noted that the X Games audience—known for its youthful, digitally native, and adventurous demographic—aligns perfectly with the company’s vision for widespread crypto adoption and utility. The league is expected to integrate new technological elements stemming from the deal, potentially including NFT ticketing, fan loyalty programs, and blockchain-verified memorabilia.

For the X Games League, this sponsorship provides critical long-term stability and a significant boost to its operational scope. The funds are earmarked for dramatically increasing athlete prize pools, enhancing global broadcast production quality, and expanding the league’s global footprint into new markets. The deal secures the league’s financial future as it aims to solidify its position in the competitive sports entertainment landscape. The collaboration marks another significant step in the ongoing convergence of decentralized finance and major global sports properties.

Source: MoonPay Inks 8-Figure Title Sponsorship Deal for Upcoming X Games League