Prediction market platform Kalshi confirmed late Friday that NBA MVP Giannis Antetokounmpo’s recently acquired stake in the company is definitively below the 1% threshold. The Milwaukee Bucks star’s investment, which was formalized in a deal signed Thursday, has drawn significant attention due to Kalshi’s positioning in the emerging, yet often scrutinized, U.S. prediction market sector. Sources close to the company emphasized that the investment is purely strategic and financial, designed to leverage Antetokounmpo’s brand visibility, rather than granting him any substantive operational control. The deal’s signing on Thursday, coinciding with a period of heightened regulatory discussion surrounding prediction markets, added to the public debate over the company’s valuation and governance. Kalshi leadership aims to quell concerns that celebrity endorsements could influence market outcomes or regulatory standing by stressing the minimal equity percentage involved.
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Kalshi says NBA star Giannis Antetokounmpo’s stake is below 1%; controversial deal was signed Thursday
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