Esports Team Ninjas in Pyjamas Mines $14 Million in Bitcoin as Operation Expands

STOCKHOLM – Ninjas in Pyjamas (NIP), one of the world’s most recognizable and successful esports organizations, has announced a major financial milestone, successfully mining over $14 million in Bitcoin (BTC) as part of an aggressive operational diversification strategy. This bold move sees the legacy esports brand deeply integrating into decentralized finance (DeFi), setting a new precedent for how competitive gaming organizations manage long-term financial stability and fund expansion.

NIP’s foray into cryptocurrency mining began quietly eighteen months ago, focusing on establishing a dedicated, highly efficient mining facility primarily utilizing renewable energy sources. The $14 million figure represents the cumulative value of Bitcoin mined to date, a revenue stream that the organization intends to reinvest directly into infrastructure, player development, and expansion into new competitive titles.

According to NIP’s Chief Financial Officer, the decision was strategic, aimed at creating a stable, uncorrelated revenue source to balance the cyclical nature of esports revenue, which often heavily relies on sponsorships and tournament prize money. By generating passive income through Bitcoin mining, NIP aims to insulate itself from market fluctuations and ensure sustained investment in its professional rosters across titles like Counter-Strike 2, Rainbow Six Siege, and VALORANT.

Reports suggest that the mining operation is not only generating significant digital assets but is also expanding its hardware capacity. The organization plans to double its current hashing power by the end of the fiscal year, anticipating that the continued yield from BTC will become a cornerstone of their operating budget. This operational expansion signals a long-term commitment to cryptocurrency as a fundamental pillar of the organization’s economic future, positioning NIP less as a traditional esports team and more as a hybrid sports and technology enterprise. The organization has hinted that future crypto initiatives may include fan tokens and blockchain-based engagement platforms built on their accumulated financial reserves.

Source: Esports Team Ninjas in Pyjamas Mines $14 Million in Bitcoin as Operation Expands