Cryptocurrency exchange Coinbase returned to the Super Bowl stage with a commercial that leaned heavily on 90s nostalgia, sparking a wave of polarized reactions across social media. The advertisement, which featured a play on the Backstreet Boys’ iconic aesthetic and musical style, was designed to make the world of digital finance feel more accessible and fun to a mainstream audience. While many viewers praised the ad for its humorous retro vibes and creative execution, others were less impressed, labeling the effort as ‘cringe’ and questioning the utility of high-budget crypto ads in a post-crypto-winter economy. This latest campaign represents a shift in strategy for Coinbase, moving away from the minimalist ‘floating QR code’ that went viral in previous years toward a more traditional, celebrity-adjacent entertainment format. Despite the mixed reviews, the ad succeeded in generating significant engagement, proving that the intersection of pop culture and cryptocurrency remains a hot topic for debate.
Source: Coinbase’s Backstreet Boys-inspired Super Bowl ad divides viewers
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