January 15, 2026 – The spot Bitcoin Exchange-Traded Fund (ETF) market has shattered previous quarterly records, reporting cumulative net inflows exceeding $15 billion in the first two weeks of the new year. This monumental surge coincides directly with Bitcoin’s rally, which saw the digital asset decisively breach the $97,000 mark late Tuesday evening, signaling robust institutional confidence.
Major players, including BlackRock’s flagship IBIT and Fidelity’s FBTC, accounted for nearly 75% of the total recorded inflows, driven primarily by asset allocators and registered investment advisors (RIAs) integrating BTC exposure into diversified client portfolios. Analysts attribute the record figures to several factors: full operational clarity from the SEC regarding segregated custody rules, the dissipation of volatility fears following the successful navigation of the 2024 halving cycle, and mandated allocation policies from major pension funds globally.
Market observers note that the efficiency and liquidity provided by the ETF structure are now fully utilized, transforming Bitcoin from a speculative asset into a core component of alternative investment strategies. ‘This $97K level is not just a psychological barrier broken; it represents the floor for widespread institutional acceptance,’ stated Cynthia Wells, Chief Market Strategist at Apex Digital Assets. She projects that current demand patterns, if sustained, could push BTC past the $120,000 threshold before the end of Q1 2026, solidifying Bitcoin’s role as a global macro hedge.
Source: Bitcoin ETFs post record 2026 inflows as BTC rallies above $97K



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