Crypto’s Super Bowl Moment Shrinks to Single Coinbase Ad

The Super Bowl LVI in 2022 earned the nickname ‘The Crypto Bowl,’ featuring a high-stakes barrage of advertisements from major cryptocurrency exchanges like FTX, Crypto.com, and Coinbase. These companies collectively spent hundreds of millions of dollars to cement their place in mainstream American culture, marking the peak of the industry’s marketing frenzy.

However, the subsequent Super Bowl broadcasts revealed a dramatic and unprecedented reversal. Following the sustained bear market, the global collapse of FTX, and heightened regulatory scrutiny, the vast majority of crypto firms retreated completely from high-cost advertising platforms. The atmosphere of exuberance and aggressive expansion that defined 2022 evaporated, replaced by extreme financial caution.

In the latest broadcast, the once-crowded field of crypto advertisers shrunk to a mere whisper. Coinbase, one of the few major survivors of the market contraction, often remained the singular representative of the digital asset space. While their famous QR code ad from 2022 secured massive attention, their isolated presence in subsequent years underscored the industry’s retraction.

This shift signifies more than just reduced marketing spend; it reflects a broader industry movement away from risky, mass-market awareness campaigns toward prioritizing stability, compliance, and targeted growth. Crypto’s Super Bowl moment has transitioned from a booming spectacle of ambition to a quiet acknowledgment of survivorship.

Source: Crypto’s Super Bowl Moment Shrinks to Single Coinbase Ad