Tether makes $150M investment in Gold.com in latest gold play

Cryptocurrency giant Tether, the issuer of the world’s largest stablecoin, USDT, has deepened its commitment to tangible assets by announcing a significant $150 million strategic investment in Gold.com. This move marks the stablecoin issuer’s latest foray into the precious metals market, aligning with its aggressive strategy to diversify its vast reserves and capitalize on infrastructure linking digital finance to real-world assets (RWA).

The investment, reportedly sourced from Tether’s substantial operating profits, positions the company as a key stakeholder in the burgeoning digital gold economy. Gold.com operates a robust platform facilitating the purchase, sale, and physical storage of gold, offering services utilized by both retail and institutional investors. By securing a strategic stake, Tether gains exposure to the infrastructure underlying the delivery and safekeeping of physical gold, complementing its existing gold reserves and its proprietary gold-backed token, XAU₮.

Tether’s CEO, Paolo Ardoino, has consistently articulated a vision where the company’s excess capital is strategically deployed into key technology and infrastructure projects that enhance digital asset utility and provide a hedge against inflationary pressures. This investment follows a broader pattern of Tether utilizing its profits to transition from solely a stablecoin provider to a major strategic capital allocator at the intersection of traditional finance and crypto infrastructure. Market analysts view this $150 million commitment as a confirmation of Tether’s sustained profitability and its strategic shift toward securing influence in non-crypto assets that possess inherent value and stability.

Source: Tether makes $150M investment in Gold.com in latest gold play