Nexo, the leading institutional platform for digital assets, has announced a landmark partnership, becoming the inaugural cryptocurrency sponsor for the upcoming Audi Formula 1 factory team. This strategic agreement signals a strong commitment from the crypto sector to engage with elite global motorsport, despite recent market volatility.
The partnership commences immediately, integrating Nexo’s branding and technology into the team structure as it transitions from its current operational guise (Sauber/Stake F1 Team) towards its full identity as the Audi Works Team in 2026. While financial terms were not disclosed, the multi-year deal is understood to provide significant brand visibility for Nexo across car livery, team apparel, and digital platforms, leveraging F1’s expansive global audience.
For Nexo, the sponsorship represents a major push into mainstream sports marketing, aligning itself with a brand synonymous with German engineering precision and high performance. A spokesperson for Nexo stated that the collaboration aims to demonstrate the synergy between high-speed technological innovation, which defines Formula 1, and the rapidly evolving landscape of regulated digital finance.
For Audi, securing a globally recognized fintech partner is a crucial step in building the commercial foundations of the new F1 team. The deal differentiates the team by embracing digital finance solutions, positioning the future Audi F1 squad at the intersection of motorsport excellence and decentralized technology.
Source: Crypto lender Nexo inks inaugural sponsorship deal for Audi’s new F1 team
コメント