Hollywood star Matthew McConaughey has voiced strong opposition to the unauthorized use of his voice and likeness by generative Artificial Intelligence systems. Speaking on the ongoing technological disruption facing the entertainment industry, the Oscar winner emphasized that while AI holds potential, exploiting a performer’s intellectual property without compensation or consent is far from acceptable. He specifically highlighted the risk to signature elements of a performer’s identity, such as his iconic catchphrase from the film Dazed and Confused, stating that the replication of “Alright, Alright, Alright” by AI without his control is a serious breach of personal and professional rights. McConaughey joins a growing chorus of A-list talent concerned about deepfake technology, which can synthesize entire performances, dialogue, and vocal nuances with alarming accuracy. The concern centers on the potential for studios or third parties to create perpetual digital versions of actors, effectively denying them future work or control over their image long after their careers have ended. This stance aligns closely with the recent demands made during the SAG-AFTRA strikes, where performers fought vigorously for robust contractual language guaranteeing consent and fair pay when AI utilizes their digitized assets. For McConaughey, protecting these rights is essential to ensure that human creativity remains the foundational element of filmmaking, asserting that the ease of AI generation should not undermine the inherent value and ownership performers have over their distinctive voices and identities.
Source: Matthew McConaughey Says It’s Not “Alright, Alright, Alright” for AI to Misuse His Voice
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