Investment bank Bernstein has issued a highly bullish research note on Figure, a prominent player in the technology sector, significantly raising its price target and designating the stock as its ‘best idea’ for 2026. The firm projects a potential upside of 38% based on the company’s robust foundational technology and rapidly accelerating market penetration.
Bernstein’s analyst team upgraded Figure’s 12-month target price from $165 to $215, citing the company’s perceived competitive advantage in next-generation industrial automation and a massive, expanding total addressable market (TAM). The new price target implies a 38% return from Figure’s current trading price near $156.
The ‘2026 Best Idea’ designation reflects Bernstein’s deep confidence that Figure is uniquely positioned to deliver sector-leading revenue growth and substantial margin expansion over the medium term. Analysts emphasized that, despite recent gains, the stock remains significantly undervalued relative to its long-term earnings potential, making it a compelling entry point for growth-focused investors looking to capitalize on structural shifts in the industry through the middle of the decade. Bernstein maintains an ‘Outperform’ rating on Figure.
Source: Bernstein raises Figure price target, names stock its 2026 ‘best idea’ with 38% potential upside
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